Economics/Finances Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (0470598794)

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Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R

* Recognize the four types of buyers

* Observe from the buyer's perspective, and adapt your message

* Acknowledge the buyer's special wants and needs

* Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

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	Business/Investing Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition Robert W. Bly, "Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition"Publisher: McGraw-Hill \| 1998-04-11 \| ISBN 0844232432 \| PDF \| 416 pages \| 3.21 MB"Good business-to-busine ...
	Business/Investing The Fundamentals of Business-to-Business Sales & Marketing John Coe, “The Fundamentals of Business-to-Business Sales & Marketing” McGraw-Hill \| 2003 \| ISBN: 0071408797 \| 208 pages \| PDF \| 1,1 MB B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budget ...
	Technical Sales and Marketing Performance Trends for Small & Medium Business, Free Salesforce.com Report
	Economics/Finances S U.R E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success Russell M. Kern, "S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success"McGraw-Hill \| 2001-03-09 \| ISBN: 0658006223 \| 304 pages \| PDF \| 2,9 MBS.U.R.E.-Fire Direct Response Advertising de ...
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