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John Coe, “The Fundamentals of Business-to-Business Sales & Marketing”

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

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	Business/Investing Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition Robert W. Bly, "Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition"Publisher: McGraw-Hill \| 1998-04-11 \| ISBN 0844232432 \| PDF \| 416 pages \| 3.21 MB"Good business-to-busine ...
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	Business/Investing Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition Robert W. Bly, "Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition"Publisher: McGraw-Hill \| 1998-04-11 \| ISBN 0844232432 \| PDF \| 416 pages \| 3.21 MB"Good business-to-busine ...
	Technical Sales and Marketing Performance Trends for Small & Medium Business, Free Salesforce.com Report
	Economics/Finances S U.R E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success Russell M. Kern, "S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success"McGraw-Hill \| 2001-03-09 \| ISBN: 0658006223 \| 304 pages \| PDF \| 2,9 MBS.U.R.E.-Fire Direct Response Advertising de ...
	Business/Investing Getting More Business: Use Proven Marketing Techniques and Get Business Coming to You (Small Business) Getting More Business: Use Proven Marketing Techniques and Get Business Coming to You (Small Business)Sallyann Sheridan \| How to Books \| Pages: 144 \| 1999-12 \| ISBN: 1857034805 \| PDF \| 0.24 MbThis practical guide aims to help the reader t ...
	Technical Real Business Plans & Marketing Tools: Samples to Use in Starting, Growing and Selling Your Business (Business Success Series (Prep Publishing).) ISBN: 1885288360 Publisher: Prep Publishing Author: Anne McKinneyDescription:The first title in PREP's new Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marke ...
	Fundamentals of Business Marketing Research Marc Aerts " Fundamentals of Business Marketing Research" Routledge \| 2004-01-06 \| ISBN: 0789023113 \| 283 pages \| PDF \| 4,8 MB Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines industrial/b ...

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