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Economics/Finances S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

Posted on 2010-03-16




Name:Economics/Finances S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
ASIN/ISBN:0658006223
Language:English
File size:2.9 Mb
Publish Date: 2001-03-09
ISBN: 0658006223
Pages: 304 pages
File Type: PDF
File Size: 2,9 MB
Other Info: McGraw-Hill
   Economics/Finances S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success



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Russell M. Kern, "S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success"

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.

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