Book123

Business Corporate Reputation, the Brand & the Bottom Line

Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) | ISBN-10: 0749444088 | PDF | 1,4 Mb | 288 pages" ...

Study Lessons in Radical Innovation: Out of the Box Straight to the Bottom Line

Wolfgang Grulke, Gus Silber "Lessons in Radical Innovation: Out of the Box Straight to the Bottom Line"Financial Times Prentice Hall | 2003-03-20 | ISBN: 0273659480 | 320 pages | PDF | 2,7 MBLessons in Radical Innovation is about real peopl ...

Economics/Finances S U.R E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success

Russell M. Kern, "S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success"McGraw-Hill | 2001-03-09 | ISBN: 0658006223 | 304 pages | PDF | 2,9 MBS.U.R.E.-Fire Direct Response Advertising de ...

Business/Investing Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

David L. Kirp, "Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education" Harvard University Press | 2009 | ISBN: 0674016343, 0674011465 | 336 pages | PDF | 1,1 MB How can you turn an English department into a reve ...

Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand

Paul R. Gamble, Alan Tapp, Anthony Marsella ¡°Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line" Kogan Page | 2005-07-01 | ISBN: 0749443855 | 308 pages | PDF | 1,7 MB Based on the ...

Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value (repost)

Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer ValueMcGraw-Hill | 2002-12-12 | ISBN: 007139656X | Pages: 288 | PDF | 1.3 MBTo be successful in today’s marketplace, a company must integrate its traditional busi ...