Business/Investing Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (0415146070)

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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

This is a fascinating analysis of one of the most challenging marketing concepts of the decade--relationship marketing. In a five-year "fly on the wall" case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest for advertising and other professional service sectors and will be an excellent source book for business school academics and advanced marketing students interested in processual research.

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	Business Developing Knowledge-Based Client Relationships: Leadership in Professional Services, Second Edition ?Developing Knowledge-Based Client Relationships: Leadership in Professional Services, Second Edition?Ross Dawson \| Butterworth-Heinemann \| ISBN 0750678712 \| 2 edn (May 20, 2005) \| 416 pages \| PDF \| 1.3 Mb Developing Knowledge-Based Client ...
	Economics/Finances Client at the Core: Marketing and Managing Today's Professional Services Firm August Aquila, Bruce W. Marcus "Client at the Core: Marketing and Managing Today's Professional Services Firm"Wiley \| 2004-08-04 \| ISBN: 0471453137 \| 277 pages \| PDF \| 3 MB"Clients At The Core is an essential blueprint to helping us all tak ...
	Business/Investing Developing Knowledge-Based Client Relationships, The Future of Professional Services Ross Dawson, "Developing Knowledge-Based Client Relationships, The Future of Professional Services (Knowledge Reader)"Publisher: Butterworth-Heinemann \| 2000-01-15 \| ISBN 0750671858 \| PDF \| 296 pages \| 2 MBThe publication of this book heral ...
	Business/Investing Relationship Marketing: Winning and Keeping Customers (CIM Professional Development) Relationship Marketing: Winning and Keeping Customers (CIM Professional Development) Butterworth-Heinemann \| May 4, 1998 \| 320 pages \| English \| ISBN : 0750640170,0750640176 \| PDF \| 1.21MBProduct Description:The newly emerging area of rela ...
	Economics/Finances The Impact of Culture on Relationship Marketing in International Services Jan H. Schumann "The Impact of Culture on Relationship Marketing in International Services"Gabler \| English \| 2009-10-01 \| ISBN: 3834920185 \| 267 pages \| PDF \| 1,2 MBThe dramatic increase in global trade confronts service firms with the cha ...
	Economics/Finances The Relationship Marketer: Rethinking Strategic Relationship Marketing Soren Hougaard, Mogens Bjerre, "The Relationship Marketer: Rethinking Strategic Relationship Marketing" Springer \| 2009 \| ISBN: 3642032427 \| 230 pages \| PDF \| 6,7 MB In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre expl ...

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	Business Developing Knowledge-Based Client Relationships: Leadership in Professional Services, Second Edition ?Developing Knowledge-Based Client Relationships: Leadership in Professional Services, Second Edition?Ross Dawson \| Butterworth-Heinemann \| ISBN 0750678712 \| 2 edn (May 20, 2005) \| 416 pages \| PDF \| 1.3 Mb Developing Knowledge-Based Client ...
	Economics/Finances Client at the Core: Marketing and Managing Today's Professional Services Firm August Aquila, Bruce W. Marcus "Client at the Core: Marketing and Managing Today's Professional Services Firm"Wiley \| 2004-08-04 \| ISBN: 0471453137 \| 277 pages \| PDF \| 3 MB"Clients At The Core is an essential blueprint to helping us all tak ...
	Business/Investing Developing Knowledge-Based Client Relationships, The Future of Professional Services Ross Dawson, "Developing Knowledge-Based Client Relationships, The Future of Professional Services (Knowledge Reader)"Publisher: Butterworth-Heinemann \| 2000-01-15 \| ISBN 0750671858 \| PDF \| 296 pages \| 2 MBThe publication of this book heral ...
	Business/Investing Relationship Marketing: Winning and Keeping Customers (CIM Professional Development) Relationship Marketing: Winning and Keeping Customers (CIM Professional Development) Butterworth-Heinemann \| May 4, 1998 \| 320 pages \| English \| ISBN : 0750640170,0750640176 \| PDF \| 1.21MBProduct Description:The newly emerging area of rela ...
	Economics/Finances The Impact of Culture on Relationship Marketing in International Services Jan H. Schumann "The Impact of Culture on Relationship Marketing in International Services"Gabler \| English \| 2009-10-01 \| ISBN: 3834920185 \| 267 pages \| PDF \| 1,2 MBThe dramatic increase in global trade confronts service firms with the cha ...
	Economics/Finances The Relationship Marketer: Rethinking Strategic Relationship Marketing Soren Hougaard, Mogens Bjerre, "The Relationship Marketer: Rethinking Strategic Relationship Marketing" Springer \| 2009 \| ISBN: 3642032427 \| 230 pages \| PDF \| 6,7 MB In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre expl ...

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