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Soren Hougaard, Mogens Bjerre, "The Relationship Marketer: Rethinking Strategic Relationship Marketing"

In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.

"The Relationship Marketer" will be valuable reading for students and professionals in sales and marketing, as well as anyone seeking insights into dyadic market forces, which are moving industry beyond the outdated perspective of treating all customers equally.

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	Business/Investing Relationship Marketing: Dialogue and Networks in the E-Commerce Era Richard J. Varey “Relationship Marketing: Dialogue and Networks in the E-Commerce Era" Wiley \| 2003-01-13 \| ISBN: 0470843411 \| 240 pages \| PDF \| 1,9 Mb
	Business/Investing The Relationship Edge: The Key to Strategic Influence and Selling Success Jerry Acuff“The Relationship Edge: The Key to Strategic Influence and Selling Success" Wiley \| 2006-12-22 \| ISBN: 0470068337 \| 256 pages \| PDF \| 1,2 Mb
	Business/Investing Successful Customer Relationship Marketing Successful Customer Relationship Marketing Publisher: Kogan Page Business Books \| Pages: 448 \| 2001-09-01 \| ISBN 0749435798 \| PDF \| 1.5 MBAs customers become increasingly sophisticated in their expectations, the diversity and range of ...
	Business/Investing Guanxi : Relationship Marketing in a Chinese Context Y. H. Wong, Thomas K. P. Leung, "Guanxi : Relationship Marketing in a Chinese Context"Publisher: Routledge \| 2001-08-16 \| ISBN 0789012898 \| PDF \| 229 pages \| 2.5 MBDevelop a network of successful business relationships in China!This systema ...
	Economics/Finances Relationship Marketing: Theory and Practice Professor Francis A Buttle, "Relationship Marketing: Theory and Practice" Sage Publications Ltd \| 1996 \| ISBN: 1853963135 \| 214 pages \| PDF \| 4,8 MB `The text provides a timely collection of useful articles with different examples of r ...
	Business/Investing One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition Publisher: John Wiley & SonsISBN: 0471404004 One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition (Paperback) by Cliff Allen (Author), Deborah Kania (Author), Beth Yaeckel (Author) ...

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	Business/Investing Relationship Marketing: Dialogue and Networks in the E-Commerce Era Richard J. Varey “Relationship Marketing: Dialogue and Networks in the E-Commerce Era" Wiley \| 2003-01-13 \| ISBN: 0470843411 \| 240 pages \| PDF \| 1,9 Mb
	Business/Investing The Relationship Edge: The Key to Strategic Influence and Selling Success Jerry Acuff“The Relationship Edge: The Key to Strategic Influence and Selling Success" Wiley \| 2006-12-22 \| ISBN: 0470068337 \| 256 pages \| PDF \| 1,2 Mb
	Business/Investing Successful Customer Relationship Marketing Successful Customer Relationship Marketing Publisher: Kogan Page Business Books \| Pages: 448 \| 2001-09-01 \| ISBN 0749435798 \| PDF \| 1.5 MBAs customers become increasingly sophisticated in their expectations, the diversity and range of ...
	Business/Investing Guanxi : Relationship Marketing in a Chinese Context Y. H. Wong, Thomas K. P. Leung, "Guanxi : Relationship Marketing in a Chinese Context"Publisher: Routledge \| 2001-08-16 \| ISBN 0789012898 \| PDF \| 229 pages \| 2.5 MBDevelop a network of successful business relationships in China!This systema ...
	Economics/Finances Relationship Marketing: Theory and Practice Professor Francis A Buttle, "Relationship Marketing: Theory and Practice" Sage Publications Ltd \| 1996 \| ISBN: 1853963135 \| 214 pages \| PDF \| 4,8 MB `The text provides a timely collection of useful articles with different examples of r ...
	Business/Investing One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition Publisher: John Wiley & SonsISBN: 0471404004 One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition (Paperback) by Cliff Allen (Author), Deborah Kania (Author), Beth Yaeckel (Author) ...

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