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Business/Investing Guanxi : Relationship Marketing in a Chinese Context
Posted on 2010-03-15
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More Y. H. Wong, Thomas K. P. Leung, "Guanxi : Relationship Marketing in a Chinese Context" Develop a network of successful business relationships in China! This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors’twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations. Uploading.com Depositfiles.com Uploadbox.com Please appreciate my work, download from my references!!!
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