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Audiobooks & Video Training Perspectives on Branding (Repost)

Posted on 2010-10-03




Name:Audiobooks & Video Training Perspectives on Branding (Repost)
ASIN/ISBN:1598638726
Publisher:Course Technology PTR
Publish Date:edition 2009
Pages:276 pages
File size:1.6 Mb
Publisher: Course Technology PTR
ISBN: 1598638726
Publish Date: edition 2009
File Type: PDF
Pages: 276 pages
File Size: 1,6 mb
   Audiobooks & Video Training Perspectives on Branding (Repost)

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Perspectives on Branding

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story.

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