Business/Investing Museum Management and Marketing (041539628X)

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Museum Management and Marketing (Leicester Readers in Museum Studies)

The volume will bring the coverage of marketing and management up-to-date and reflect changes in current thinking, while covering the essential elements involved in the field. Bringing together a selection of essential writings on the subject by some of the leading authorities in the field this volume is an invaluable introduction to the key issues and controversies.

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