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Business/Investing Enterprise Marketing Management: The New Science of Marketing (Repost)

Posted on 2010-03-16

Name:	Business/Investing Enterprise Marketing Management: The New Science of Marketing (Repost)
ASIN/ISBN:	0471267724
Language:	English
File size:	1.2 Mb
Publish Date:	2003-05-02
ISBN:	0471267724
Pages:	256 pages
File Type:	PDF
File Size:	1,2 MB
Other Info:	Wiley

Business/Investing Enterprise Marketing Management: The New Science of Marketing (Repost)

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Enterprise Marketing Management

Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.

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	Technical Enterprise Marketing Management: The New Science of Marketing Author: Dave Sutton, Tom KleinPublisher: John Wiley &amp; SonsPublish Date: 02 May, 2003ISBN: 0471267724
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