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Marketing Management (12th Edition) (Marketing Management)
Posted on 2010-04-13
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Author: Kevin Lane Keller, Philip Kotler
Publisher: Prentice Hall (2006) Binding: Hardcover, 816 pages pricer: $166.67 ISBN-10: 0131457578 editorialreviews For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the 1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. failed checked checked failed failed checked failed checked failed
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