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Philip Kotler and Kevin Lane Keller, ?Marketing Management?, 12th Edition

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

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ertugrul ergun,

This is indeed the 12th Edition! Thanks a lot!

I can not download with above two links.

Pls share with other link.Tks

Free, no hassle MiHD mirror:

It's a 94MB PDF download so when you get the download link make sure to left click the link and choose save as ... so that the PDF doesn't get opened by Acrobat Reader.

I can't sill download with link:

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Pls hepl me!

Download Link 1 works fine.. thnx

just click on "request link"...

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