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Managing Business In A Multi-channel World: Success Factors For E-business
Posted on 2010-03-15
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addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models. Book Info: Published in 2005 Published by Idea Group Author Saarinen, Timo ISBN 1591406315 Size 4.02MB Alternative Link: Download Link (?)
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