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Programming Managing Business in a Multi- channel World Success Factors for E-business

Posted on 2010-03-16




Name:Programming Managing Business in a Multi- channel World Success Factors for E-business
ASIN/ISBN:1591406315
Language:English
File size:4 Mb
Publisher: Idea Group Inc. 2006
Pages: 369 Pages
ISBN: 1591406315
File Type: PDF
File Size: 4 MB
   Programming Managing Business in a Multi- channel World Success Factors for E-business

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Timo Saarinen,Markku Tinnila,Anne Tseng"Managing Business in a Multi- channel World Success Factors for E-business"

Electronic distribution channels, such as the World Wide Web, mobile terminals, and digital television, have provided new opportunities for the retailing industry by providing consumers with alternative channels with which to buy goods and services. In order to better understand the implications of multi-channel access on electronic retailing, we will highlight the steps of the consumer decision-making process that rely the most on multi-channel access technologies (e.g., information search, comparison of alternatives, purchasing, and paying), describe the different channels, and use segmented groups of Finnish consumers to build sample consumer preference profiles, upon which new services can be developed.

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