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Gerry Spence, "How to Argue and Win Every Time (Audiobook)"

Spense, a nationally known trial lawyer who has never lost a case, defended Karen Silkwood and Philippine First Lady Imelda Marcos as well as hardened criminals and "little guys" victimized by impersonal institutions. How does he do it? This thought-provoking, lively book shows that no magic or "charisma" is required to argue effectively, and that "power" as popularly conceived may actually be an obstacle to winning. Rather, Spense encourages readers to develop empathy; to relate to "the opposition" not as enemies but as fellow humans; to use fear as an ally; to understand and develop credibility; to find the "story" in every argument; and to learn when not to argue. The last section explains how to argue with lovers, spouses, children and co-workers. Spense's unconventional advice, interwoven with emotionally charged descriptions of cases he has fought, is helpful for anyone wishing to have a say in the boardroom, courtroom or bedroom. First serial to the American Bar Association Journal and Trial Lawyers Magazine; author tour.

From Booklist

A celebrity defense lawyer who garners quantity face-time during publicity-soaked trials, Spence, as attentive O. J.-ers know, is the aw-shucks Wyomingite who hates neckties, prosecutors, bankers, and pretense in general. He also hates losing an argument, which he has rarely done in a courtroom. Here, Spence distills his bar experience into the secrets of his success and translates that into the plain language of the real world of jobs, romance, and child rearing. Spence exhorts readers to believe that the art of arguing is verily the art of living, and aversion to argumentativeness only hinders people from getting what they want. So throughout this disputation, Spence anticipates objections (which he dubs the "Lock" ) and supplies refutations (dubbed the "Key" ). Spence's overall keys to winning are to contend without being contentious, to persuade instead of overwhelming "the Other," and to always be credible. Though discursive in style, Spence's prose is pointedly sharp in essence and displays unself-consciously his own flamboyant personality. Rises above the herd in the conduct-of-life genre. Gilbert Taylor

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