English
Deutsch
Français
简体中文
繁體中文
Categories
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
Newest
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
Useful Links
Firebrands: Building Brand Loyalty in the Internet Age
Posted on 2010-03-15
|  |
More Doug Millison, Michael Moon, "" There are so many books on the market that discuss the concept of 'brand' from so many different points of view, that it's difficult to sort out the good from the bad. This is one of the good ones. Moon and Millison define the basic concepts around brand. They explain in clear buzzword-light language what influences the growth and positioning of a brand. Finally, they provide ample and well-explained pointers to further reading to help understand some of their basic ideas more clearly. As a consultant working for a systems integrator, one of the things that impressed me the most was the focus on execution. Many books about branding seem to imply that the technical details are irrelevant to brand success, but _Firebrands_ makes the point that a relationship with a customer only has brand value when supported by appropriate policies, training, and technical infrastructure. This is a message that can't be, IMO, repeated often enough. Well worth the time to read. Uploading.com Depositfiles.com Uploadbox.com Please appreciate my work, download from my references!!!
Rating:
2.5 out of 5 by Book123 |
| Download Links | |
| Server | Status |
|---|---|
|
No download url, please check the above content. Free download from UseNet >> Can not download? Search other download URLs here >> Buy This Book at Best Price >> | |
Related Articles
 | Business Making Rain: The Secrets of Building Lifelong Client Loyalty by Andrew Sobel Making Rain: The Secrets of Building Lifelong Client Loyalty by Andrew Sobel (Author)Publisher: Wiley; 1 edition (January 15, 2003) | ISBN-10: 0471264598 | PDF | 9,7 Mb | 240 pagesWhether business leaders want a steady drizzle or an out-an ... |
 | Economics/Finances Brand Warfare: 10 Rules for Building the Killer Brand David F. D'Alessandro, Michele Owens “Brand Warfare: 10 Rules for Building the Killer Brand" McGraw-Hill Companies | 2001-03-08 | ISBN: 0071362932 | 204 pages | PDF | 1,1 Mb |
 | Business/Investing Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising Richard D. Czerniawski, Michael W. Maloney, "Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising"Publisher: AMACOM | 1999-06-01 | ISBN 0814405010 | PDF | 240 pages | 3.5 MBHow advertising and marketing m ... |
 | Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM | 1998-12-15 | ISBN 0814404596 | PDF | 256 pages | 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ... |
 | Economics/Finances Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value Adrian Sargeant, Elaine Jay, "Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value" Jossey-Bass | 2004 | ISBN: 078796834X | 224 pages | PDF | 1,9 MB Building Donor Loyalty is a hands-on guide written for professio ... |
 | Economics/Finances Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty Leland Harden, Bob Heyman, "Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty" AMACOM | 2009 | ISBN: 0814410723 | 256 pages | PDF | 2,2 MB In an age of overwhelming Internet competition and ra ... |
Comments (0)
