BuildiDonLoyal zip (078796834X)

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Adrian Sargeant, Elaine Jay, "Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value"

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the left on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

This important resource

Shows how to design programs that genuinely reflect donor needs and aspirations

Discusses the lessons for loyalty that emerge with monthly giving plans

Explores how to develop a relationship fundraising strategy

Outlines the common pitfalls to avoid when researching the needs and preferences of donors

Explains how demographic, lifestyle, and behavioral variables can be used to structure the approach to an organization’s donors

Highlights the role of donor recognition and feedback

Includes a step-by-step blueprint for tailoring a plan that will meet the needs of an individual organization

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	Technical Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relations Author: Richard A. BuckinghamPublisher: Kiplinger BooksPublish Date: 01 January, 2001ISBN: 0938721828
	Business Making Rain: The Secrets of Building Lifelong Client Loyalty by Andrew Sobel Making Rain: The Secrets of Building Lifelong Client Loyalty by Andrew Sobel (Author)Publisher: Wiley; 1 edition (January 15, 2003) \| ISBN-10: 0471264598 \| PDF \| 9,7 Mb \| 240 pagesWhether business leaders want a steady drizzle or an out-an ...
	Firebrands: Building Brand Loyalty in the Internet Age Doug Millison, Michael Moon, "Firebrands: Building Brand Loyalty in the Internet Age"Publisher: cGraw-Hill Osborne Media \| 2000-08-14 \| ISBN 0072124490 \| PDF \| 318 pages \| 10.73 MBThere are so many books on the market that discuss the conce ...
	Economics/Finances Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty Brad Federman, "Brad Federman" Jossey-Bass \| 2009 \| ISBN: 0470388153 \| 256 pages \| PDF \| 1,7 MB "If you think you know everything it takes to attain associate/employee engagement, put yourself to the test. This book provides a holistic ...
	Building Donor Loyalty: The Fundraiser Author: Adrian Sargeant, Elaine JayPublisher: Jossey-Bass (2004)Binding: Hardcover, 224 pagespricer: $36.00ISBN-10: 078796834XeditorialreviewsBuilding Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the ...
	Making Rain: The Secrets of Building Lifelong Client Loyalty Author: Andrew SobelPublisher: Wiley (2003)Binding: Hardcover, 240 pagespricer: $29.95ISBN-10: 0471264598editorialreviewsProfessionals who work with clients or large accounts can create lifetime relationships based on these well-researched ...

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