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Leland Harden, Bob Heyman, "Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty"

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to:stop burning money on web advertising campaigns that don't deliver - tweak websites to improve conversions and traffic flow - master proven strategies for consumer-generated media to generate buzz and improve brand recognitionFeaturing case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

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	Business/Investing Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life Marketing for RainmakersWiley \| 2008-07-28 \| ISBN: 0470247533 \| 304 pages \| PDF \| 1,1 MBMarketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life exampl ...
	Economics/Finances Asian Brand Strategy: How Asia Builds Strong Brands Martin Roll "Asian Brand Strategy: How Asia Builds Strong Brands"Palgrave Macmillan \| 2005-12-03 \| ISBN: 1403992797 \| 224 pages \| PDF \| 1,3 MBTowards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian com ...
	Firebrands: Building Brand Loyalty in the Internet Age Doug Millison, Michael Moon, "Firebrands: Building Brand Loyalty in the Internet Age"Publisher: cGraw-Hill Osborne Media \| 2000-08-14 \| ISBN 0072124490 \| PDF \| 318 pages \| 10.73 MBThere are so many books on the market that discuss the conce ...
	Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM \| 1998-12-15 \| ISBN 0814404596 \| PDF \| 256 pages \| 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ...
	Economics/Finances Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty Brad Federman, "Brad Federman" Jossey-Bass \| 2009 \| ISBN: 0470388153 \| 256 pages \| PDF \| 1,7 MB "If you think you know everything it takes to attain associate/employee engagement, put yourself to the test. This book provides a holistic ...
	Technical 3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing) ISBN: 1931644373 Publisher: Maximum Press Author: Susan Sweeney CA, Andy MacLellan, Ed DoreyDescription:For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techni ...

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