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Consumer Capitalism: Consumer Capitalism
Posted on 2011-03-16
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More An excellent addition to Routledge’s strong tradition of publishing exceptional books in heterodox economics, this innovative and groundbreaking volume draws on the work of Schumpeter, Marx and Sraffa, three of the most influential economists of all time. It bases value on a single, inwardly felt scarcity, the scarcity of life, which consumers scramble to experience more of through private possession of the product of socially contributed human time-space, in the form of knowledge embodied in commodities. This coercive urge, which appears outwardly as ‘commodity fetishism’, sets the context of ‘utility’ and self-interest, implicating consumers in the plunder of each other’s toil and of the earth, showing that capitalistic growth surveys existential distress rather than welfare.
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