Business/Investing Building Strong Brands (002900151X)

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Building Strong Brands

Aaker (marketing, Univ. of California- Berkeley) has written a sequel to his Managing Brand Equity (Free Pr., 1991). In this latest offering he tells how to deal with the fragmentation of markets by building brand identity, creating brand personality, and managing a brand system. With extensive case studies and illustrations of companies' ads, he emphasizes positioning a brand personality to match that of the consumer being targeted. Kingsford, known for its charcoal, tried to move into a line of foods but failed, unable to shake its charcoal image. Healthy Choice created the perception that healthy foods can taste good. Saturn developed from a new company in an old industry and had to "sell the company, not the car." Aaker's well-written book is for specialists in the field of marketing. Recommended for large business collections.

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	Business/Investing Identify: Building Brands Through Letterhead Logo and Business Cards Identify: Building Brands Through Letterhead Logo and Business Cards by Charlotte Rivers (Author)Publisher: Rotovision (January 1, 2003) \| ISBN-10: 2880467233 \| PDF \| 1,8 Mb \| 160 pagesIdentify provides practical advice for designers and t ...
	Business/Investing The Cool Factor: Building Your Brands Image through Partnership Marketing The Cool FactorWiley \| 2008-10-20 \| ISBN: 047037196X \| 288 pages \| PDF \| 1,1 MBDel Breckenfeld's The Cool Factor gets the inside story on themusic business partnering with major corporations fueling their brands."—Bill Gibbons, guitarist, ...
	Economics/Finances Asian Brand Strategy: How Asia Builds Strong Brands Martin Roll "Asian Brand Strategy: How Asia Builds Strong Brands"Palgrave Macmillan \| 2005-12-03 \| ISBN: 1403992797 \| 224 pages \| PDF \| 1,3 MBTowards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian com ...
	Business/Investing The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark, Carol S. Pearson, "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes"Publisher: McGraw-Hill \| 2001 \| ISBN 0071364153 \| PDF \| 400 pages \| 21.46 MBA brand's meaning--how it resonates in the ...
	The Cool Factor: Building Your Brands Image through Partnership Marketing (repost) The Cool Factor: Building Your Brands Image through Partnership Marketing Wiley \| 2008-10-20 \| ISBN: 047037196X \| 288 pages \| PDF \| 1,1 MBDel Breckenfeld's The Cool Factor gets the inside story on themusic business partnering with major cor ...
	10 Tips for Building a Strong Relationship 10 Tips for Building a Strong Relationship Publisher: Wiley-Blackwell \| ISBN: N\A \| edition 2008 \| PDF \| 8 pages \| 1,32 mbWhen you hear about couples who maintain a strong relationship through all of life’s challenges, you may wonder how ...

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	Business/Investing Identify: Building Brands Through Letterhead Logo and Business Cards Identify: Building Brands Through Letterhead Logo and Business Cards by Charlotte Rivers (Author)Publisher: Rotovision (January 1, 2003) \| ISBN-10: 2880467233 \| PDF \| 1,8 Mb \| 160 pagesIdentify provides practical advice for designers and t ...
	Business/Investing The Cool Factor: Building Your Brands Image through Partnership Marketing The Cool FactorWiley \| 2008-10-20 \| ISBN: 047037196X \| 288 pages \| PDF \| 1,1 MBDel Breckenfeld's The Cool Factor gets the inside story on themusic business partnering with major corporations fueling their brands."—Bill Gibbons, guitarist, ...
	Economics/Finances Asian Brand Strategy: How Asia Builds Strong Brands Martin Roll "Asian Brand Strategy: How Asia Builds Strong Brands"Palgrave Macmillan \| 2005-12-03 \| ISBN: 1403992797 \| 224 pages \| PDF \| 1,3 MBTowards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian com ...
	Business/Investing The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark, Carol S. Pearson, "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes"Publisher: McGraw-Hill \| 2001 \| ISBN 0071364153 \| PDF \| 400 pages \| 21.46 MBA brand's meaning--how it resonates in the ...
	The Cool Factor: Building Your Brands Image through Partnership Marketing (repost) The Cool Factor: Building Your Brands Image through Partnership Marketing Wiley \| 2008-10-20 \| ISBN: 047037196X \| 288 pages \| PDF \| 1,1 MBDel Breckenfeld's The Cool Factor gets the inside story on themusic business partnering with major cor ...
	10 Tips for Building a Strong Relationship 10 Tips for Building a Strong Relationship Publisher: Wiley-Blackwell \| ISBN: N\A \| edition 2008 \| PDF \| 8 pages \| 1,32 mbWhen you hear about couples who maintain a strong relationship through all of life’s challenges, you may wonder how ...

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