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The Cool Factor: Building Your Brands Image through Partnership Marketing (repost)

Posted on 2010-03-16




Name:The Cool Factor: Building Your Brands Image through Partnership Marketing (repost)
ASIN/ISBN:047037196X
Language:English
File size:1.1 Mb
Publish Date: 2008-10-20
ISBN: 047037196X
Pages: 288 pages
File Type: PDF
File Size: 1,1 MB
Other Info: Wiley
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The Cool Factor: Building Your Brands Image through Partnership Marketing

Del Breckenfeld's The Cool Factor gets the inside story on themusic business partnering with major corporations fueling their brands."

—Bill Gibbons, guitarist, singer, and songwriter with the multiplatinum band ZZ Top, and all-around "Sharp Dressed Man"

"The Cool Factor presents a compelling picture of the power of music as a motivator—not just for marketing purposes, but more importantly, for understanding howmusic-making at all ages enriches our everyday lives."

—Joe Lamond, President and CEO, NAMM

"In The Cool Factor, Del Breckenfeld shows us firsthand how to get celebrities to partner with corporations for the purpose of positive outreach. Del and Fender have personally shared their expertise with us throughout the course of many years, specifically helping us raise significant funds for families devastated by Hurricane Katrina. We salute Del and strongly urge readers to pick up this book. It will help you discover how a brand can effectively be catapulted to new heights through partnership marketing with 'cool' products, musicians, and events."

—Don Felder, former lead guitarist and songwriter of The Eagles, bestselling author of Heaven and Hell: My Life in the Eagles (1974 – 2001)

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