Business/Investing Identify: Building Brands Through Letterhead Logo and Business Cards (2880467233)

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Business/Investing Identify: Building Brands Through Letterhead Logo and Business Cards

Posted on 2010-03-15

Name:	Business/Investing Identify: Building Brands Through Letterhead Logo and Business Cards
ASIN/ISBN:	2880467233
Language:	English
File size:	1.8 Mb
Publisher:	Rotovision (January 1, 2003)
ISBN:	2880467233
File Type:	PDF
File Size:	1,8 Mb
Pages:	160 pages

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Identify: Building Brands Through Letterhead Logo and Business Cards by Charlotte Rivers (Author)

Identify provides practical advice for designers and their clients on creating effective corporate identity.

This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.

For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.

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