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Business/Investing Business Analysis Techniques: 72 Essential Tools for Success
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Business/Investing Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
Posted on 2010-03-15
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More Steve O'Leary, Kim Sheehan “Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses" Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the "big box" and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive "Word of Mouth" marketing methods small businesses can use left away. Done well, these efforts will help smaller merchants do more than survive--they'll prosper. For independent retailers to succeed, it is no longer enough to create a loyal customer base. Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks. When they do, the result is Word of Mouth (or Buzz) marketing, a powerful tool that creates an army of advocates who become even more loyal and help attract new customers. Besides learning how to leverage the power of word of mouth marketing, readers will learn: -How to understand their customers better. -How to increase customer loyalty to their store. -How to communicate with customers to maintain loyalty. -How to encourage loyal customers to talk to others about their store. -How to create a customer community, both in the store and on line. -How to measure results. The book also includes numerous examples from current businesses, as well as thought-provoking ideas and templates to help readers generate their own successful buzz marketing plans. Most resources available today on buzz marketing focus on techniques for large companies and online retailers. This book offers something priceless for the little guy by showing ways to increase loyalty and gain new customers. --- Want to thank - download from my links --- RS Link enjoy "
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