Economics/Finances Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers (0470442557)

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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiativesSavvy, strategic, and left on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.

* Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products

* Reveals how word of mouth disperses online

* Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses

* Explains how to design online word of mouth campaigns

* Includes measurement tools to gauge the impact word of mouth campaigns

Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

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	Business/Investing Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby(Editor) Paul Marsden(Editor), "Connected Marketing: The Viral, Buzz and Word of Mouth Revolution "Butterworth-Heinemann - 2005-11-23 \| ISBN: 075066634X \| 319 Pages \| 2 MB \| PDFConnected Marketing is a business book about the st ...
	Business/Investing Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses Steve O'Leary, Kim Sheehan “Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses" Praeger Publishers \| 2008-03-30 \| ISBN: 0313345988 \| 200 pages \| PDF \| 1,1 MB Thousands of small, retail stores open every ye ...
	Family & Home The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth George Silverman "The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth" AMACOM \| 2001-04 \| ISBN: 0814470726 \| 272 pages \| PDF \| 1,2 MB In our hype-infested society, honest and positive w ...
	Technical The ROI on Social Media Marketing: Why It Pays to Drive Word of Mouth, Free Aberdeen Group Research Report
	Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into RevenueMcGraw-Hill; 1 edition (April 16, 2010) \| ISBN: 0071635165 \| 240 pages \| PDF \| 2 MBTurn online visitors into paying customers! You’ve gone th ...
	Building a Buzz: Libraries and Word-of-mouth Marketing Building a Buzz: Libraries and Word-of-mouth MarketingAmer Library Assn Editions \| 2009-11-13 \| ISBN: 0838910114 \| 112 pages \| PDF \| 2 MBWant to get the word out about your library in the most cost-effective way possible? You can achieve t ...

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