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Winning Reputations: How to Be Your Own Spin Doctor
Posted on 2010-04-13
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Author: Chris Genasi
Publisher: Palgrave Macmillan (2002) Binding: Paperback, 208 pages pricer: $41.95 ISBN-10: 0333963652 editorialreviews provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one. checked
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