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Technical Fame and Fortune: How Successful Companies Build Winning Reputations
Posted on 2010-04-05
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ISBN: 0130937371 Publisher: FT Press Author: Charles J. Fombrun, Cees B. M. Van Riel Description: Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must Download:
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 | Business/Investing Charles J. Fombrun - Fame and Fortune: How Successful Companies Build Winning Reputations Charles J. Fombrun - Fame and Fortune: How Successful Companies Build Winning ReputationsFT Press | 2003 | ISBN: 0130937371 | Pages: 304 | PDF | 2.59 MBCompanies build reputations in the market place. Some do it well, others don't. Even wel ... |
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