Business Winning Behavior: What the Smartest, Most Successful Companies Do Differently {Repost} (0814471633)

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Winning Behavior: What the Smartest, Most Successful Companies Do Differently

Marketing experts Terry Bacon and David Pugh offer insightful and practical benchmarks for "outbehaving the competition" in Winning Behaviors. Their book avoids gaseous generalities about customer service and underlines four specific routes to "behavioral differentiation" (BD).

Using examples as diverse as Elvis-dressing Southwest Airlines CEO Herb Kelleher, the Ritz Carlton concierge who replaced a lost teddy bear, and Bogart as Captain Queeg in The Caine Mutiny, the authors illustrate four types of "BD" including "operational," (using procedures like return policies to demonstrate high standards,) "interpersonal," (focused listening to convey genuine concern) "exceptional," (rule breaking beyond the call of duty) and "symbolic," (sending a consistent message through words and deeds).

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	Technical Winning Behavior: What the Smartest, Most Successful Companies Do Differently Author: Terry R. Bacon, David G. PughPublisher: AMACOMPublish Date: August, 2003ISBN: 0814471633
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	Business/Investing What's Your Corporate IQ?: How the Smartest Companies Learn, Transform, Lead Jim Underwood "What's Your Corporate IQ?: How the Smartest Companies Learn, Transform, Lead" Kaplan Business \| 2004-09-01 \| ISBN: 0793185734 \| 256 pages \| PDF \| 1,4 MB Based entirely on original research, What's Your Corporate IQ? is th ...
	Business/Investing Charles J. Fombrun - Fame and Fortune: How Successful Companies Build Winning Reputations Charles J. Fombrun - Fame and Fortune: How Successful Companies Build Winning ReputationsFT Press \| 2003 \| ISBN: 0130937371 \| Pages: 304 \| PDF \| 2.59 MBCompanies build reputations in the market place. Some do it well, others don't. Even wel ...
	Economics/Finances Winning Behavior: What the Smartest, Most Successful Companies Do Differently (Repost) Winning Behavior: What the Smartest, Most Successful Companies Do Differently Publisher: AMACOM \| ISBN: 0814471633 \| edition 2003 \| CHM \| 368 pages \| 17,5 mbMarketing experts Terry Bacon and David Pugh offer insightful and practical benchm ...
	Technical Fame and Fortune: How Successful Companies Build Winning Reputations ISBN: 0130937371 Publisher: FT Press Author: Charles J. Fombrun, Cees B. M. Van RielDescription:Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how ...

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	Technical Winning Behavior: What the Smartest, Most Successful Companies Do Differently Author: Terry R. Bacon, David G. PughPublisher: AMACOMPublish Date: August, 2003ISBN: 0814471633
	Business/Investing The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits [repost] The Online Rules of Successful Companies: The Fool-Proof Guide to Building ProfitsPearson Education; 1st edition \| 208 pages \| October 8, 2002 \| ISBN: 0130668427 \| CHM \| 2 MbIn The Online Rules of Successful Companies: The Fool-Proof Guide ...
	Business/Investing What's Your Corporate IQ?: How the Smartest Companies Learn, Transform, Lead Jim Underwood "What's Your Corporate IQ?: How the Smartest Companies Learn, Transform, Lead" Kaplan Business \| 2004-09-01 \| ISBN: 0793185734 \| 256 pages \| PDF \| 1,4 MB Based entirely on original research, What's Your Corporate IQ? is th ...
	Business/Investing Charles J. Fombrun - Fame and Fortune: How Successful Companies Build Winning Reputations Charles J. Fombrun - Fame and Fortune: How Successful Companies Build Winning ReputationsFT Press \| 2003 \| ISBN: 0130937371 \| Pages: 304 \| PDF \| 2.59 MBCompanies build reputations in the market place. Some do it well, others don't. Even wel ...
	Economics/Finances Winning Behavior: What the Smartest, Most Successful Companies Do Differently (Repost) Winning Behavior: What the Smartest, Most Successful Companies Do Differently Publisher: AMACOM \| ISBN: 0814471633 \| edition 2003 \| CHM \| 368 pages \| 17,5 mbMarketing experts Terry Bacon and David Pugh offer insightful and practical benchm ...
	Technical Fame and Fortune: How Successful Companies Build Winning Reputations ISBN: 0130937371 Publisher: FT Press Author: Charles J. Fombrun, Cees B. M. Van RielDescription:Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how ...

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