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Family & Home The alpha male program For Dating and Relationships
Family & Home Things a Monkey Could Cook by Jean Stites
Family & Home Cheese and Cheese-Making by James Long, John Benson
Family & Home Eat to Lose Weight
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Family & Home Low Carb Holiday Recipes
Family & Home Eat to Lose Weight
Family & Home Low Carb Holiday Recipes
Family & Home Low Carb Holiday Recipes
Family & Home Gourmet Garden Salads
Family & Home Chinese - Japanese Cook Book
Family & Home The Physiology of Taste, or Meditations on Transcendental Gastronomy
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Family & Home Momofuku
Family & Home Easy Vegetarian: Uncomplicated and Sophisticated Vegetarian Recipes for All Seasons (Quick & Easy)
Family & Home Joseph T. Catalano - Nursing Now!: Today's Issues, Tomorrow's Trends (4th edition)
Family & Home 100 Rezepte Internationale Fisch - Spezialitäten
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Family & Home Tapas and More Great Dishes from Spain
Family & Home A Little Irish Cookbook
Family & Home Things a Monkey Could Cook by Jean Stites
Family & Home Cheese and Cheese-Making by James Long, John Benson
Family & Home Eat to Lose Weight
Family & Home Low Carb Holiday Recipes
Family & Home Low Carb Holiday Recipes
Family & Home Eat to Lose Weight
Family & Home Low Carb Holiday Recipes
Family & Home Low Carb Holiday Recipes
Family & Home Gourmet Garden Salads
Family & Home Chinese - Japanese Cook Book
Family & Home The Physiology of Taste, or Meditations on Transcendental Gastronomy
Family & Home Cocktails and mixed drinks
Family & Home Momofuku
Family & Home Easy Vegetarian: Uncomplicated and Sophisticated Vegetarian Recipes for All Seasons (Quick & Easy)
Family & Home Joseph T. Catalano - Nursing Now!: Today's Issues, Tomorrow's Trends (4th edition)
Family & Home 100 Rezepte Internationale Fisch - Spezialitäten
Family & Home Culinary Calculations: Simplified Math for Culinary Professionals (repost)
Family & Home Tapas and More Great Dishes from Spain
Family & Home A Little Irish Cookbook
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Family & Home Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used
Posted on 2010-03-16
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More Donald E. Sexton "Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used" "Don Sexton has managed to weld key ideas from marketing, economics, finance, and statistics to explain clearly how marketing drives the financial performance of a company. Furthermore, he has given us forward control through his Customer Value Added metric that allows us to predict a company's future performance." --JC Larreche, INSEAD Alfred H. Heineken Professor of Marketing, author of The Momentum Effect "Customer Value Added combines a discipline with an insightful approach to assessing and capturing the intrinsic value of business opportunities." --Scott Fuson, Vice President, Specialty Chemicals and Global Executive Director Life Sciences, Dow Corning "Value Above Cost reminds us that superior financial performance must be at the heart of every decision and every action we take as business professionals. And in addition to bringing fresh insight and accompanying techniques, the Customer Value Added metric provides a formula with which to measure results and the tools to deliver on that responsibility." --Mark Yolton, Senior Vice President, SAP Foreword by Bob Liodice President and CEO of the Association of National Advertisers A Breakthrough Approach to Managing and Measuring Customer Value--and Maximizing Financial Performance! / Establish rock-solid linkages among marketing, branding, and business performance / Use CVA(R) to structure your organization and develop winning strategies that maximize contribution / Contains practical tools and worksheets you can start using left now / Learn from the experiences contributed by senior executives from more than 30 leading organizations Want more revenue, contribution, and profits? Then start managing, measuring, and optimizing the most crucial driver: Customer Value Added (CVA(R)). In Value Above Cost, award-winning professor and top consultant Donald E. Sexton demonstrates why CVA(R) is such a powerful tool for quantifying customer value and the business activities that achieve it. Using CVA(R), Sexton demonstrates how to systematically and incontrovertibly link your company's marketing and branding activities to business financial performance--and build a marketing accountability scoreboard that tracks your effectiveness every step of the way. Sexton draws on his experiences working with enterprises of all sizes, from startups to the Fortune 500, sharing powerful insights drawn from disciplines ranging from marketing and economics to finance and beyond. He illustrates these ideas with cases contributed by numerous successful managers. Along the way, he offers a complete blueprint for CVA(R) maximization: one that will be indispensable to CEOs, CMOs, CFOs, strategists, managers, and entrepreneurs alike.
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