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Understanding Brands (Creating Success)
Posted on 2010-04-13
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Author: Peter Cheverton
Publisher: Kogan Page (2006) Binding: Paperback, 139 pages pricer: $17.95 ISBN-10: 074944665X editorialreviews Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business. failed checked checked failed failed failed checked no failed http://mihd.net/y5eqas/2006.isbn074944665x.rar
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 | Economics/Finances Understanding Brands (Creating Success) by Peter Cheverton Understanding Brands (Creating Success) by Peter Cheverton (Author)Publisher: Kogan Page (May 1, 2006) | ISBN-10: 074944665X | PDF | 1 Mb | 139 pagesGood brand management is the route to getting a brand to work harder, make its proper mar ... |
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