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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

The subject of wine marketing is widely treated by practitioners and marketing experts in many countries. But we are now entering a new era for marketers: peers trust peers. Top-down messaging is losing ground, while bottom-up buzz is gaining power. How can marketers and academics respond to this challenge in the wine industry? Every few months new technologies, new devices, and new practices require analysis, creative processes, and adaptation. E-marketing is a global strategy allowing the industry to reach niche markets. For the first time in history we are able to measure the consumption patterns of an entire market and adjust quickly to their behaviours. We are now leaving the Information Age and entering the Recommendation Age through opinion leaders and various trenders. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the word, this book is an invaluable guide to anyone working in, or interested in the wine industry.

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	Economics/Finances Understanding Brands (Creating Success) by Peter Cheverton Understanding Brands (Creating Success) by Peter Cheverton (Author)Publisher: Kogan Page (May 1, 2006) \| ISBN-10: 074944665X \| PDF \| 1 Mb \| 139 pagesGood brand management is the route to getting a brand to work harder, make its proper mar ...
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	Economics/Finances Understanding Brands (Creating Success) by Peter Cheverton Understanding Brands (Creating Success) by Peter Cheverton (Author)Publisher: Kogan Page (May 1, 2006) \| ISBN-10: 074944665X \| PDF \| 1 Mb \| 139 pagesGood brand management is the route to getting a brand to work harder, make its proper mar ...
	Economics/Finances Emerging Markets: Lessons for Business Success and the Outlook for Different Markets Nenad Pacek, Danny Thorniley, "Emerging Markets: Lessons for Business Success and the Outlook for Different Markets" Bloomberg Press (September 1, 2004) \| ISBN:1861974086 \| 224 pages \| PDF \| 1,4 Mb Mirror: Mirror - OR
	Economics/Finances Consumers and Competition, Consumer Welfare analysis of three retail markets in 14 EU member states (2007) Kate Scribbins, Orit Dayagi-Epstein, «Consumers and Competition, Consumer Welfare analysis of three retail markets in 14 EU member states (2007)»Consumers International \| ISBN: 1902391659 \| 2007 \| PDF \| 39 pages \| 1.00 MB Thanks!!!RS Mi ...
	Economics/Finances Consumers and Competition, Consumer Welfare analysis of three retail markets in 14 EU member states Consumers and Competition, Consumer Welfare analysis of three retail markets in 14 EU member statesPublisher: The MIT Press \| ISBN: 1902391659 \| edition 2007 \| PDF \| 296 pages \| 1,02 mb The effective implementation of competition policy is ...
	Business/Investing Nenad Pacek, Daniel Thorniley - Emerging Markets: Lessons for Business Success and the Outlook for Different Markets Nenad Pacek, Daniel Thorniley - Emerging Markets: Lessons for Business Success and the Outlook for Different MarketsIngram Publisher Services \| 2007 \| ISBN: 186197843X \| Pages: 240 \| PDF \| 7.16 MBEmerging markets can offer businesses much h ...
	Technical Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (Economist Books) ISBN: 186197843X Publisher: Bloomberg Press Author: Nenad Pacek, Daniel ThornileyDescription:Emerging markets can offer businesses much higher rates of growth than their developed world operations. This book looks a the reasons some firms f ...

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