Book123

Business Creating Powerful Brands, Third Edition

Leslie de Chernatony / Malcolm McDonald, ?Creating Powerful Brands, Third Edition?Butterworth-Heinemann | ISBN 0750659807 | 3 edition (October 22, 2003) | 496 pages | PDF | 7 Mb This is the third edition of one of world's most respected and ...

Business Understanding Brands

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand manageme ...

Business/Investing Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds

Publisher: AMACOM/American Management Association; 1st editionLanguage: EnglishISBN: 0814472346Paperback: 187 pagesData: November 30, 2004Format: CHMDescription: Effective branding depends on the ability to leave a lasting (and positive) im ...

Economics/Finances Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

Wine Brands: Success Strategies for New Markets, New Consumers and New TrendsPalgrave Macmillan | 2008-06-15 | ISBN: 0230554032 | 256 pages | PDF | 2 MBThe subject of wine marketing is widely treated by practitioners and marketing experts i ...

Economics/Finances The Truth About Creating Brands People Love

The Truth About Creating Brands People Love By Brian D. Till, Donna HecklerPublisher: FT Press 2008 | 224 Pages | ISBN: 0137128169 | PDF | 1 MBBranding: secrets revealed, best practices explained, pitfalls exposed! • The truth about ...

Brain Tattoos: Creating Unique Brands That Stick in Your Customers

Book DescriptionEffective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach — no complicated theories, marketing jargon, or unnec ...