The Seven Myths Of Customer Management How To Be Customer Driven Without Being Customer Led pdf (047085880X)

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The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led By John Abram, Paul Hawkes

In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.

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	Business/Investing Supply Chain Strategies: Customer Driven and Customer Focused Supply Chain StrategiesButterworth-Heinemann \| 2004-10-06 \| ISBN: 0750655518 \| 408 pages \| PDF \| 1,9 MBEach chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different ...
	Business/Investing Christopher K. Ahoy - Customer-Driven Operations Management Christopher K. Ahoy - Customer-Driven Operations Management: Aligning Business Processes and Quality Tools to Create Operational Effectiveness in Your CompanyMcGraw-Hill \| 2008 \| ISBN: 0071608311 \| Pages: 288 \| PDF \| 2.18 MBThe global econo ...
	Economics/Finances The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists: Shep Hyken Wiley \| ISBN: 0470404825 \| 2009-04-06 \| PDF (OCR) \| 256 pages \| 1.55 Mb In today's competitive business cl ...
	Economics/Finances Customer-Driven Services Management Customer-Driven Services ManagementS Balachandran \| ISBN: 0761932550 \| PDF \| 319 pages \| 2004 \| 2nd Edition \| 6 MBIntense competition in the rapidly growing global market has given rise to a need for superiority in services. Indian customer ...
	Business/Investing Tony Hines - Supply Chain Strategies: Customer Driven and Customer Focused (Repost) Tony Hines - Supply Chain Strategies: Customer Driven and Customer FocusedButterworth-Heinemann \| 2004 \| ISBN: 0750655518 \| Pages: 408 \| PDF \| 1.52 MBSupply Chain Strategies: Customer Driven and Customer Focused highlights the main challeng ...
	Technical Customer-Driven Services Management (Response Books) ISBN: 0761932550 Publisher: Sage Publications Pvt. Ltd Author: S BalachandranDescription:Intense competition in the rapidly growing global market has given rise to a need for superiority in services. Indian customers now demand world-class ...

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