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Customer-Driven Services Management

Intense competition in the rapidly growing global market has given rise to a need for superiority in services. Indian customers now demand world-class quality and efficiency, and companies that can provide this consistently will gain competitive advantage. The growing service industry forms a significant part of India's economy, on its own and as a support to the manufacturing industry.

This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author also discusses the new technologies, products and applications that have emerged. The appeal of the book lies in the way the author has integrated the various dimensions of services management, including people management, quality, relationship marketing, strategies for growth and managing information in the knowledge economy.

It is invaluable to professionals of all service businesses and to students of services management, general management and services marketing

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	Strategic Marketing: In the Customer Driven Organization Frank Bradley “Strategic Marketing: In the Customer Driven Organization" Wiley \| 2003-06-09 \| ISBN: 0470849851 \| 304 pages \| PDF \| 2,2 Mb
	Business/Investing Supply Chain Strategies: Customer Driven and Customer Focused Supply Chain StrategiesButterworth-Heinemann \| 2004-10-06 \| ISBN: 0750655518 \| 408 pages \| PDF \| 1,9 MBEach chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different ...
	Economics/Finances CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work Merlin Stone "CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work"Kogan Page \| 2002-08-21 \| ISBN: 0749436964 \| 700 pages \| PDF \| 1,6 MB* Customer Relationship Management, Customer Loyalty, Customer C ...
	Business/Investing Christopher K. Ahoy - Customer-Driven Operations Management Christopher K. Ahoy - Customer-Driven Operations Management: Aligning Business Processes and Quality Tools to Create Operational Effectiveness in Your CompanyMcGraw-Hill \| 2008 \| ISBN: 0071608311 \| Pages: 288 \| PDF \| 2.18 MBThe global econo ...
	Magazine Surviving and Thriving in the Customer-Driven Age, Free Oracle Corporation White Paper
	Business/Investing Tony Hines - Supply Chain Strategies: Customer Driven and Customer Focused (Repost) Tony Hines - Supply Chain Strategies: Customer Driven and Customer FocusedButterworth-Heinemann \| 2004 \| ISBN: 0750655518 \| Pages: 408 \| PDF \| 1.52 MBSupply Chain Strategies: Customer Driven and Customer Focused highlights the main challeng ...

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	Strategic Marketing: In the Customer Driven Organization Frank Bradley “Strategic Marketing: In the Customer Driven Organization" Wiley \| 2003-06-09 \| ISBN: 0470849851 \| 304 pages \| PDF \| 2,2 Mb
	Business/Investing Supply Chain Strategies: Customer Driven and Customer Focused Supply Chain StrategiesButterworth-Heinemann \| 2004-10-06 \| ISBN: 0750655518 \| 408 pages \| PDF \| 1,9 MBEach chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different ...
	Economics/Finances CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work Merlin Stone "CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work"Kogan Page \| 2002-08-21 \| ISBN: 0749436964 \| 700 pages \| PDF \| 1,6 MB* Customer Relationship Management, Customer Loyalty, Customer C ...
	Business/Investing Christopher K. Ahoy - Customer-Driven Operations Management Christopher K. Ahoy - Customer-Driven Operations Management: Aligning Business Processes and Quality Tools to Create Operational Effectiveness in Your CompanyMcGraw-Hill \| 2008 \| ISBN: 0071608311 \| Pages: 288 \| PDF \| 2.18 MBThe global econo ...
	Magazine Surviving and Thriving in the Customer-Driven Age, Free Oracle Corporation White Paper
	Business/Investing Tony Hines - Supply Chain Strategies: Customer Driven and Customer Focused (Repost) Tony Hines - Supply Chain Strategies: Customer Driven and Customer FocusedButterworth-Heinemann \| 2004 \| ISBN: 0750655518 \| Pages: 408 \| PDF \| 1.52 MBSupply Chain Strategies: Customer Driven and Customer Focused highlights the main challeng ...

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