Business/Investing The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadershi (0787980803)

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Business/Investing The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadershi

Posted on 2010-03-15

Name:	Business/Investing The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadershi
ASIN/ISBN:	0787980803
Language:	English
File size:	1.9 Mb
Publish Date:	2006-04-28
ISBN:	0787980803
Pages:	576 pages
File Type:	PDF
File Size:	1,9 MB
Other Info:	Jossey-Bass

Business/Investing The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadershi

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Tamara Gillis "The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership"

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success.Â With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types large and small, public and private, for profit and not for profit.Â The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

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