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Economics/Finances Effective Personal Communication Skills for Public Relations (PR in Practice)

Posted on 2010-03-16




Name:Economics/Finances Effective Personal Communication Skills for Public Relations (PR in Practice)
ASIN/ISBN:074944407X
Language:English
File size:35.2 Mb
Pages: 219 pages
Publisher: Kogan Page
Publish Date: October 7, 2006
Language: English
ISBN: 074944407X
File Type: PDF
Other Info: 6MB
   Economics/Finances Effective Personal Communication Skills for Public Relations (PR in Practice)

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Effective Personal Communication Skills for Public Relations (PR in Practice)

Make ideas contagious through every channel of communication

Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

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