Business/Investing The Executive's Guide to Corporate Events and Business Entertaining (0470838485)

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Judy Allen “The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New ... Nurture Customer Loyalty and Drive Growth"

An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce.

Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining.

The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.

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	Economics/Finances Executive MBA: An Insider's Guide for Working Professionals in Pursuit of Graduate Business Education Jason A. Price "Executive MBA: An Insider's Guide for Working Professionals in Pursuit of Graduate Business Education" Xlibris Corporation \| 2004-02-17 \| ISBN: 1413428029 \| 252 pages \| PDF \| 1,1 MB The Executive MBA is designed for wo ...
	Economics/Finances Corporate Actions - A Concise Guide: An Introduction to Securities Events Francis Groves, “Corporate Actions - A Concise Guide: An Introduction to Securities Events” Harriman House \| 2008-10-01 \| ISBN: 1905641672 \| 212 pages \| PDF \| 1,05 MB Corporate actions have been sidelined for too long and deserve to be ...
	Business/Investing Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives & Other Special Events By Judy Allen Publisher: Wiley \| ISBN: 0470155744 \| edition 2009 \| PDF \| 384 ...
	Economics/Finances Samir Asaf - Executive Corporate Finance: The Business of enhancing shareholder value Samir Asaf - Executive Corporate Finance: The Business of enhancing shareholder valueFT Press \| 2004 \| ISBN: 0273675494 \| Pages: 384 \| PDF \| 2.22 MBIf you need to know the answer to the question, "what are the latest corporate finance conce ...
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	Economics/Finances The Special Events Advisor: A Business and Legal Guide for Event Professionals David Sorin, "The Special Events Advisor: A Business and Legal Guide for Event Professionals" Wiley \| 2003 \| ISBN: 0471450103 \| 302 pages \| PDF \| 1,2 MB The only book that offers all the business information creative event professionals ...

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