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Economics/Finances 12 Month Loans
Economics/Finances William H. Greene "Econometric Analysis" Solutions Manual (repost)
Economics/Finances A First Course in Corporate Finance (Repost)
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Economics/Finances Joel Blau - Illusions of Prosperity: America's Working Families in an Age of Economic Insecurity
Economics/Finances Kent Eaton - Politicians and Economic Reform in New Democracies: Argentina and the Philippines in the 1990s
Economics/Finances Transition, Regional Development And Globalization: China and Central Europe
Economics/Finances Macroeconomics: Principles and Applications, Reprint
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Economics/Finances Managing Financial Resources, 3rd edition
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Economics/Finances The Alpha Hunter: Profiting from Option LEAPS (Repost)
Economics/Finances Maladie, invalidité et travail : Surmonter les obstacles : Synthèse des résultats dans les pays de l'OCDE
Economics/Finances Tools for homesteaders, gardeners, and small-scale farmers: A catalog of hard-to-find implements and equipment
Economics/Finances Andrew Crane, "Corporations and Citizenship (Business, Value Creation, and Society)"
Economics/Finances William H. Greene "Econometric Analysis" Solutions Manual (repost)
Economics/Finances A First Course in Corporate Finance (Repost)
Economics/Finances Yujiro Hayami, Yoshihisa Godo - Development Economics: From the Poverty to the Wealth of Nations
Economics/Finances Joel Blau - Illusions of Prosperity: America's Working Families in an Age of Economic Insecurity
Economics/Finances Kent Eaton - Politicians and Economic Reform in New Democracies: Argentina and the Philippines in the 1990s
Economics/Finances Transition, Regional Development And Globalization: China and Central Europe
Economics/Finances Macroeconomics: Principles and Applications, Reprint
Economics/Finances Petrochemical Economics: Technology Selection in a Carbon Constrained World
Economics/Finances Kaplan Schweser CFA 2010 Level 01 eBooks Videos 16CDs [Reup]
Economics/Finances Managing Financial Resources, 3rd edition
Economics/Finances Malcolm MacLachlan, Leslie Swartz - Disability & International Development: Towards Inclusive Global Health
Economics/Finances Economics in Russia
Economics/Finances The Innovation Playbook, web site: A Revolution in Business Excellence
Economics/Finances Организация деятельности центрального банка
Economics/Finances Курс экономической теории
Economics/Finances The Alpha Hunter: Profiting from Option LEAPS (Repost)
Economics/Finances Maladie, invalidité et travail : Surmonter les obstacles : Synthèse des résultats dans les pays de l'OCDE
Economics/Finances Tools for homesteaders, gardeners, and small-scale farmers: A catalog of hard-to-find implements and equipment
Economics/Finances Andrew Crane, "Corporations and Citizenship (Business, Value Creation, and Society)"
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Economics/Finances Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises
Posted on 2010-03-16
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More Mark S. Glynn, "Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises" Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service Brands; Brand Meaning and its Impact in Subcontractor Contexts; Brand Image, Corporate Reputation, and Customer Value; Internal Branding Theory, Research, and Practice; and, Pricing Theory and Strategy Applications in B2B Brand Management. Collectively these chapters address most aspects of the marketing mix for business-to-business and industrial marketers. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note. Not all books ... appear on the homepage. In order not to miss many of them follow Download Link (Ebooks section) (see top of each page on AH) and visit too :)
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