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Business/Investing The Brandgym: A Practical Workout for Boosting Brand and Business

Posted on 2010-03-15




Name:Business/Investing The Brandgym: A Practical Workout for Boosting Brand and Business
ASIN/ISBN:0470847107
Language:English
File size:1.8 Mb
Publish Date: 2002-12-20
ISBN: 0470847107
Pages: 222 pages
File Type: PDF
File Size: 1,8 MB
Other Info: Wiley
   Business/Investing The Brandgym: A Practical Workout for Boosting Brand and Business

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David Taylor "The Brandgym: A Practical Workout for Boosting Brand and Business"

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

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