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Business/Investing Brand Immortality: How Brands Can Live Long and Prosper

Hamish Pringle, Peter Field,

Business/Investing From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands { Repost }

Leslie de Chernatony " From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands"Butterworth-Heinemann; 2 edition (April 3, 2006) | ISBN: 0750667494 | 320 pages | PDF | 1,3 MbThe second edition of Fro ...

Economics/Finances Brand Storming: Managing Brands in the Era of Complexity

Garry Titterton, Michele Fioroni, "Brand Storming: Managing Brands in the Era of Complexity" Palgrave Macmillan | 2009 | ISBN: 0230222439 | 256 pages | PDF | 1,2 MB In a time when communications touch points are in a great state of flux, ...

Economics/Finances From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands

From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brandsButterworth-Heinemann | 2010-05-21 | ISBN: 1856177734 | 392 pages | PDF | 9 MBSeeing the world's biggest brands gain ground over ...

Brand Royalty: How the Worlds Top 100 Brands Thrive

Matt Haig "Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive"Kogan Page | 2004-11-01 | ISBN: 0749442573 | 288 pages | PDF | 1,5 MB"Ideal for executives or PR pros who which to learn about successful brands through practical exam ...

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Author: Duane KnappPublisher: McGraw-Hill (2008)Binding: Hardcover, 288 pagespricer: $27.95ISBN-10: 0071494413editorialreviewsBrand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise?, his secret formula ...