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Business/Investing The Book Publishing Industry

Posted on 2010-03-15




Name:Business/Investing The Book Publishing Industry
ASIN/ISBN:0805848525
Language:English
File size:18.1 Mb
Publish Date: 2004-10-25
ISBN: 0805848525
Pages: 400 pages
File Type: PDF
File Size: 18,1 MB
Other Info: Lawrence Erlbaum
   Business/Investing The Book Publishing Industry

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The Book Publishing Industry

With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.

This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.

Enjoy this great book! Brought to you by SMIRK

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