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Business/Investing The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing

Posted on 2010-03-16




Name:Business/Investing The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing
ASIN/ISBN:0470051248
Language:English
File size:10.7 Mb
Publish Date: 2006
ISBN: 0470051248
Pages: 360 pages
File Type: PDF
File Size: 10,7 MB
Other Info: Wiley
   Business/Investing The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing



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Joseph Sugarman, "The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters"

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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