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The Active Consumer: Novelty and Surprise in Consumer Choice

Posted on 2011-03-16




Name:The Active Consumer: Novelty and Surprise in Consumer Choice
ASIN/ISBN:0415171903
Publish Date:0415171903
Pages:288 pages
File size:1.04 Mb
Publish Date: July 28, 1998
ISBN: 0415171903
Pages: 288 pages
File Type: PDF
File Size: 1.04 MB
Other Info: Routledge
   The Active Consumer: Novelty and Surprise in Consumer Choice

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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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