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Business/Investing The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

Posted on 2010-03-15




Name:Business/Investing The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies
ASIN/ISBN:0749442581
Language:English
File size:2 Mb
Pages: Kogan Page
Publish Date: 2006-02-01
ISBN: 0749442581
Pages: 320 pages
File Type: PDF
File Size: 2 MB
   Business/Investing The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies



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Dick Stroud "The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies"

Drawn from original research, this work takes an international perspective of the subject of 50-plus marketing and includes insight--based on interviews--into how leading multinationals view the 50-plus market. Stroud provides marketers with the research, tools, and techniques needed to survive and thrive in our aging world.

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