Book123

Technical Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Onli

Author: Brian H. MurrayPublisher: AMACOMPublish Date: October, 2003ISBN: 0814407544

Medical Pharmaceutical Branding Strategies: Thought Leader Perspectives On Brand Building

Business/Investing Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena

Publisher: AMACOM/American Management AssociationLanguage: EnglishISBN: 0814407544Paperback: 272 pagesData: October 2003Format: CHMDescription: "Overall, the book is immensely readable and even entertaining with a plethora of examples of pr ...

Business/Investing The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

Dick Stroud "The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies"Kogan Page | 2006-02-01 | ISBN: 0749442581 | 320 pages | PDF | 2 MBDrawn from original research, this work takes an internatio ...

Business/Investing Brand New Justice: The Upside of Global Branding

Simon Anholt, "Brand New Justice: The Upside of Global Branding"Publisher: Butterworth-Heinemann | 2003-02 | ISBN 0750656999 | PDF | 179 pages | 4.33 MBRecently vilified as the prime dynamic driving home the breach between poor and rich nat ...

Business/Investing Integrated Branding : Becoming Brand-Driven Through Companywide Action

F. Joseph LePla, Lynn M. Parker, "Integrated Branding : Becoming Brand-Driven Through Companywide Action"Publisher: Quorum Books | 1999 | ISBN 1567202381 | PDF | 320 pages | 1.33 MBTo get the full benefit of branding, companies must actuall ...