Sustainable Business Development pdf (0521862787)

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Author: David L. Rainey
Publisher: Cambridge University Press
ISBN: 0521862787
Pages: 762

Product Details

Hardcover: 762 pages
Publisher: Cambridge University Press; 1 edition (August 14, 2006)
Language: English
ISBN-10: 0521862787
ISBN-13: 978-0521862783

Product Description

In today's turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalization of the world's economies, the intensification of competition, and recent quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the U.S., Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with new ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

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