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Business/Investing Business Analysis Techniques: 72 Essential Tools for Success
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
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Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
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Business/Investing Forex Shockwave Analysis (repost)
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Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Business/Investing Strategic Integrated Marketing Communications
Posted on 2010-03-15
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More Larry Percy "Strategic Integrated Marketing Communications" This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact. It demonstrates that IMC is not just the utilisation of multiple communications options in a campaign but depends on- * Effective brands having the left positioning and brand attitude * The use of IMC to ensure that that all aspects of the brand communications reinforce the brand message consistently * That IMC is ensures that all marketing communications for brands also support the company's overall identity, image and reputation As a result this means the book itself is an integrated whole, not just a series of related chapters. It introduces the concept of IMC and what it can accomplish, then leads the reader through the thinking that is necessary to understand the issues involved with IMC strategic planning, how to develop effective executions within an IMC program, and then how to optimize delivery to the appropriate target audience. It will be an essential text for undergraduate, graduate and executive students. * Strategic Integrated Marketing Comunications is a critical success factor in building strong brands and strong companies. * A new discipline IMC now lies at the heart of Marketing Strategy. * Corporate image identity and reputation have never been more important and this book is the essential text in the field. Download FREE: >>> Download many interesting free eBooks HERE <<<
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