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Technical Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)

Posted on 2010-04-09




Name:Technical Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
ASIN/ISBN:0072536764
Author:onno
Language:English
File size:2 Mb
   Technical Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)





ISBN: 0072536764 Publisher: McGraw-Hill Companies Author: George E. Belch, Michael A. Belch

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The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with

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