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Family & Home Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions
Posted on 2010-03-16
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More Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions By Cheryl Mallen, Lorne Adams Sport, Recreation and Tourism Event Management encourages students to apply theoretical foundations as they think through the requirements for any specific event, teaching them to develop a knowledge strategy for event management that will guide them into their future in the field. This text focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning. Full of industry case studies strengthening the featured academic theory, and devoid of the standard to do lists found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field. * Takes a unique approach in comparison to other texts in the area, focusing specifically on the operational planning component of event management and the role of the event manager as the planner and facilitator * Authors approach the subject from the perspective of the student, providing theoretical information while showing how this integrates with practical elements of the area, so the student can see themselves doing the job of the event manager * Discusses how the multiple components of an event (marketing, sport law, finance, etc) are interrelated to the planning model
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