Sex in Advertising: Perspectives on the Erotic Appeal (Lea (0805841180)

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Author:

Publisher: Lawrence Erlbaum (2002)

Binding: Paperback, 306 pages

pricer: $47.95

ISBN-10: 0805841180

editorialreviews

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

The definitive source on sex in advertising, this book:

*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;

*includes multiple perspectives to capture the richness of sexual appeals;

*brings together viewpoints from both well-known scholars and writers;

*provides a wealth of ideas and research questions for those interested in the topic; and

*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.

The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

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	Technical The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & Author: Inside the Minds Staff, Mike Toth, Christopher Santry, Aspatore Books Staff, AspPublisher: Aspatore BooksPublish Date: 01 April, 2003ISBN: 1587622319
	Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Joseph Sugarman, "Advertising Secrets of the Written Word:The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs"Delstar Pub \| ISBN: 1891686003 \| 312 pages \| PDF \| ...
	Family & Home Sex in Advertising: Perspectives on the Erotic Appeal Sex in Advertising: Perspectives on the Erotic AppealLawrence Erlbaum \| ISBN:0805841180 \| Pages 307 \| English \| PDF \| 20.2 MB Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues abou ...
	Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America Author: Joseph SugarmanPublisher: Delstar Pub (1998)Binding: Hardcover, 312 pagespricer: $39.95ISBN-10: 1891686003editorialreviewsfailedcheckedchecked
	The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG Author: Aspatore Books Staff, Christopher Santry, Mike Toth, Aspatore.comPublisher: Aspatore Books (2003)Binding: Paperback, 150 pagespricer: $27.95ISBN-10: 1587622319editorialreviewsInside the Minds: The Art of Advertising is the most aut ...
	Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) (Repost) Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series)Publisher: Lawrence Erlbaum \| ISBN: 0805841180 \| edition 2002 \| PDF \| 328 pages \| 20,2 mbSex in Advertising: Perspectives on the Erotic Appeal is the first bo ...

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