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Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) (Repost)

Posted on 2010-04-15




Name:Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) (Repost)
ASIN/ISBN:0805841180
Publisher:Lawrence Erlbaum
Publish Date:edition 2002
Pages:328 pages
File size:20.2 Mb
Publisher: Lawrence Erlbaum
ISBN: 0805841180
Publish Date: edition 2002
File Type: PDF
Pages: 328 pages
File Size: 20,2 mb
   Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) (Repost)

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Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series)

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

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Sex in Advertising: Perspectives on the Erotic Appeal (Lea

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